The Leader’s award-winning news staff takes pride in each issue. We never forget we are a hometown newspaper, where local news comes first. You won’t find international, national or even state news on our pages unless it relates directly to Stone County.
Publisher James R. Fraser has been in the newspaper business since 1969.
News editor/Photographer Lori Freeze has been with the Leader for more than 20 years.
Photographer/Cartoonist Ed Schuh has been with the Leader for more than 20 years.
Reporter Edie Sutterfield has worked in newspapers since 1995.
Reporter Lana Mason began by contributing a music column to the Leader and joined the staff full time in 2008.
The Stone County Leader has won more than 200 awards in Arkansas Press Association contests since 1985 under Fraser’s ownership.
Newspapers in Education
We are proud to participate in Newspapers In Education with our local school district, providing copies of the newspaper for use in classroom activities to nearly 500 students when class is in session. We are able to do this with the generous support of the program sponsors: Mountain View Telephone Company and the Bank of Mountain View.
The Stone County Leader offers a professional and experienced design staff capable of producing advertising that gets results. If you need photography, artwork, ad copy or a concept for a multi-week ad series, the Leader can help. Our staff won the top advertising award in the Arkansas Press Association’s Larger Weekly Division in 2006.
Advertisers have several options to reach readers. Display ads are sold by the column inch, which offers total flexibility to suit designs and budgets. Classified word ads enjoy great readership, and the monthly rate in our Business and Service Directory is the most economical way to advertise a service.
RATES: The open rate for display ads in our main news section and classified display section is $6.30 per column inch. Word ads run 15 cents per word with a $3 minimum, and we offer free non-commercial classified word ads to our subscribers.
We also offer discounts for frequency and volume, and special contract rates. Contact Rusty Fraser or Linda Kroon Van Diest for more information.
Click here for our complete rate card.
DEADLINES: The deadline for display and classified advertising is each Monday at noon. Ads that require a proof prior to publication must be submitted by Friday at noon.
The Stone County Leader’s reader base has consistently grown and now stands at about 5,000 paid circulation. Karen Younger is the circulation manager. The Leader is delivered by U.S. Mail to subscribers and is sold locally through racks and vendors. We now offer the option for subscribers to view our pages online, enabling immediate access to our pages without waiting for mail delivery. Those who wish to receive only the online version may purchase an online subscription. The online version includes additional features such as video clips, reader photo gallery, community calendar, polls and blogs that are not part of the regular paper.
Local* subscriptions: $ 25 per year (includes online access)
Out-of-area subscriptions: $ 36 per year (includes online access)
Online only subscriptions: $ 25.00 per year
*Stone and surrounding counties
Senior citizens are invited to take a $1 discount off the subscription rate.
To subscribe, send a check or money order to P.O. Box 509, Mountain View, AR 72560. Or click the Subscribe button in the top menu to sign up electronically.